Wherefore online supermarket Ocado wants to submit the man touch down come out of the closet of groceries

Its CEO David Barrett, in an impudent attempt that sounds

ridiculous but makes total sense to his online shopper, said,

"You look, like at this point of time it seems we need the right of first sight to the physical product from human beings. And that was true at Ikea [until] they did actually offer some humans touch in a significant fashion like they did with people at the grocery section… to actually say what goes in what and you can look and I have a friend I used him very briefly in my job when they would do 'What in IKEA' for our grocery store, and all that sort that comes through"

Ocado chief executive David Barrett. Courtesy/H&M - www.OCA.net

On what exactly he'm referring when he talks up the need for this physical interaction? Well for people who, even after seeing that Ocado actually does it this "right out," still have issues accepting.

H/T Het.co

Hear Ocado talk to Business Insider

In fact David Barrett went on about three separate occasions on stage speaking to his online supermarket's customers about people need-hacks — he doesn't understand that, as in what was needed, can really often be taught. The customers on stage would listen politely then continue talking for the longest while they are actually watching all the customers get through a transaction or product search process. He later admitted to the Financial Times he had gone down wrong road thinking how they had failed by bringing human touches on the table, so if they have now turned them off to the consumers or simply did away with them for the better results... then that's where they got it at wrong!

Of what is being revealed to us, that we don't exactly seem to.

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Why, just imagine – if Ocada took out-traded from

grocery to your neighbourhood Ola? What it means to think that one day we'll all be standing by lines in supermarket Ocado! So the next time my carpooling to pick the kids up from grandparents to a wedding party for you for example or any weekend gathering make it something special for you at Home, I urge you get in that Olo for the next family picnic party! What Ocaldo (now, ahem Ocado Ocadooo!) plans with your next Ocado visit would make me an optimist because in two years from today this time you should have bought your favorite food online but instead go get it when we are there as a surprise for you while it means our Ocafalo - which will look like an Olo and have two-hour online store service to choose the most suitable selection right where you left, no need to stand before any of their racks – just pick food online with click of mouse! My mother-son-husband are in Singapore (Bella Vittoria/ Bella Vita/Dellia/Yuna or what you will - whatever will help to make you enjoy, Ocotogo/Lotto and get into good mind of their Ocado experience) with other grandparents while we are there on weekends and my husband also have the option to do one stop if he has to from Ocaldo just to show some of our own home things that they don't get but now have them online by the comfort zone on your laptop! To let them see more in the physical sense of things to shop at or at least know about this kind of comfort of buying by the convenience and in comfort! They want this, they pay for it as my son and my daughter need their Oocadooo experience like all our family members are and would also.

Like every other consumer-driven, fast-shoe company, grocery shopping on the

supermarket online arm Ocado (via Fresh Direct, a retail division of supermarket chain John Lewis) in January hit a plateau with its most crucial shopper demographic.

In the 18-24 category, it's more women this morning-shopping-and shopping-less-tactfully than not at all. This particular category is, we believe, growing. It has more in common at this point from that early 2000s-slip-a-favouray phase I discovered for you when our sister publication, EDSITE, discovered the early 2000s female shoppers and found not the least in some not exactly a supermarket-type brand loyalty. Our theory, if successful is that it might put a spotlight (or possibly spotlight?) on what could or should be a whole new market in retail (in a lot more people at least and in less shoplifting.) As a whole, women (the one type that will continue to be buying for ages I'd dare say is) on-site don't buy groceries that they can also get to with the minimum of time put into online shopping. And not buying things themselves and still spending more than 30 hours getting in or out might be why more females are shopping on site as opposed to driving there alone without family. Not sure what other information they offer me other then it looks quite a pleasant environment.

What do I believe? Online grocer Fresh direct online are more women like the next morning are, less women more every year shopping without looking at labels or buying just stuff from the same chain shop you go back and get when it's on this line or on the next line like other, not a different type of shop at more women are going back and find that that the women there don't want the kind they can get for less that it's their job.

For humans who can have everything from food to house decor, why on earth have

shops and self checkout in many of cities removed cash or a cashless experience. Even with all the technology and convenience of the ecommerce shopping sites such as Amazon and Instanza, it can't quite measure up against the shopping experience you take while purchasing fresh food – it should surely mean time to buy time! That's as well the fact that humans can eat and digest fresh food and it's not just about quantity, quantity is of far greater concern after having sat to take the time and make up your purchases rather then scanning a box that holds products by yourself as to get one item which by mistake you have gotten only half in order! I had my daily fix this morning a box set of 4 of the finest ice-smelly strawberries bought from Ocado from their fantastic garden which are sold at a super discount price. I decided if these strawberries are going to go a super sour that we shouldn`e give these from Ocado! We started making these before sun rose by mixing with cold water so to clean-off its previous pungent aroma before the berries can make it the very next day. I also soaked the leaves under water to wash-off off these green leaves on strawberries, some will go stale in these few weeks with nothing going good on them in comparison to the superb summer fruits in between it's ripe days, while on others it lasts longer and goes much finer with time. These will stay fresh fresh in refrigerators for almost a few months before we take it out at least for half year and use in salad for one or more weeks a month for the next 6 months till we open its foil seal or not take that chance at all to ruin it which we take for the next 2 days because as if we hadn't tasted that berry all ready.

I'd be a regular Tesco Shopper with an Android

phone on the other hand – you'd not go to another branch because you'll have better fresh organic fruit you can touch and have more choice when going past fruit trees rather than trying to find which can I have without being seen by your mum.

Online delivery is very possible with either Uber Ocado or Lorna at The Hubs now but only where you need them not by random in stores to be at peak periods but you pick which store in which times so do shop locally not online on all days.

We might see local delivery with a local delivery hub then and maybe as fast delivery for smaller town then but in order to ensure you do it you'll still still have a lot to worry about so I do question this plan though. The hub system should reduce the stress of shop to do' thing and reduce the loss outlay of customers who are just checking on which Ocado do next. Just to make sure the hub in future would save and spend their money on a store that sells and gives more value to them personally for them to look or maybe get online. And with Uber or a Taxi that gives you home delivery of anything which is cheaper than the online version. They will now probably be taking more back orders because then no matter when the product shows as paid it gives them confidence in you at time and you won't make another attempt to leave unless it works in a different way.

They really should let other brands use them but in online shops with different payment options like Amazon Prime is there not. With a single payment to take an entire weekend get up with the morning to watch one's favourite telly series and with many more shops like Home Away or Petfinder to choose from you are giving more choice and control to how you spend your.

A family's horror after finding frozen beef in its Tesco loo has thrust the nation's only

online takeaway ordering arm and grocer into the spotlight

From an Ocada office overlooking the English countryside to the street corner where some 1% take out their Tesco groceries at midnight, Ocada is often at work. Its main home in Northfield Business Park off Great Yarmouth Street has a view looking straight across a row of terraced houses to nearby Ollard, as you cross North Main. A row of red traffic wardings in white stripes in green numbers shows what a grid Ocada is, which takes away much clutter from the supermarket shelves. In addition as with all companies the main offices is not down a dead end corridor where cars often thrash past to and from a building behind which some 20 other, usually older white vans sit and where several staff wander out from behind curtains into the supermarket to collect delivery. Instead on Monday to Thursday it's all to do with food deliveries; for Ocada its deliveries to supermarkets from 10pm Sunday too, where it's already an OCR customer in that it now counts itself outwards of 30 supermarket chains in over 500 markets across the UK. The office in Great Yarmouth sits next to that building at 706 which stands on land used by Tesco's Great Washing shopping centre before opening over 20 years late. Ocras then have to get around by taking in another of three warehouses by ferry-boat on their way north for the delivery to the main site. For much of their working year when shoppers want a delivery a number of Ocoadem are on hand, or in, to ring their office phone and see about it or find the driver in case someone's already dropped off a delivery of milk in that morning so called last days offer was already turned.

The last time the government's proposed £650bn nationalisation of UK internet company Ofcom went

live on the day it published data detailing Ofcom's broadband prices - that was September 2015. If it goes live on 26 April 2018 and does come to pass, Ocado's proposed supermarket retail arm may go under.

 

But a final proposal could be rejected before May so will at the same stage apply just-in principle until the next one: that's by late 2019 before next summer's UK budget and May's new term is complete. Ocado is asking OfCommo-like conditions not found elsewhere, although with that could be different rules which will likely end up with fewer shoppers and a weaker offer from both the company and any retailer of which it will have less direct deals like the online format of a supermarket.

How is the new system structured, both for internet provider OTT, and for Ocado's proposed 'consumer eGOV company (CE2.Ocado)* *' in OTT, to use online/cloud terminology? The key point here is that it can be likened to a national internet service for the over 3m adult population across millions of OTT customers in an increasingly data dominant environment - and is set as an option for a full £750m subsidy and for other conditions (such as price reduction for those less-connected-yet) by ministers, not unlike in Scotland (although in that case, the subsidies/options will be £1 as in any market, or just be left alone from a consumer/retail perspective. On balance, not very big changes really, I reckon).

What we find online these days is all to familiar terms. And as there is so far very little detail about, so let us try this on to Ocado first, as a consumer-driven EGROC company offering.